Zoom logo – Blue. Simple. Minimalist. It’s not exactly eye-catching. What was the designer thinking? If you’re feeling cheeky, you might say, “Can you create an actual logo instead of just the words?“
But you know, there are important lessons to be learned from this logo. We just have to view it from an open perspective.
Ready to start? Let’s get to it and not wait around any longer!
What exactly is the company behind the Zoom logo?
So, for those who don’t know much about the company, let’s look at Zoom’s origins and more recent popularity. Zoom is a video service made for virtual meetings. It was developed by Zoom Video Communications, a tech company in Silicon Valley. The chief executive officer or CEO of the company is Eric Yuan. The company was founded in 2011, but the software itself was introduced in 2013. And thanks to the COVID-19 pandemic, the Zoom software became one of the most-used communication tools. After the pandemic caused in-person social interaction to decline drastically, people had to get creative in their business and personal lives. Online meetings seemed to be the most convenient answer, and thus the use of Zoom… boomed.
Before the Zoom logo, what’s the company’s history?
For us to understand everything about the Zoom logo, we have to take a look back at history. We need to look at the history of the logo and the Zoom company itself. We have to understand where things started to recognize how the company gained its current status.
Zoom actually came about because of a very romantic reason. Back in the early 90s, Eric Yuan had to travel around ten hours by train just to see his girlfriend. If you think that’s a pretty long commute, Yuan was thinking the same thing. He wanted a way to see her without traveling.
After he moved to America, he started working for WebEx, a video conferencing company. He became the vice-president of that company, but he was not happy. Why? He wasn’t too impressed with the software. Add that to the fact that many users weren’t pleased with their user experience. So in 2011, Yuan decided to quit and start his own company. And that’s how Zoom began.
Zoom logo appearance
And now we get to the actual Zoom logo. So, looking at it, the logo is primarily just the word “Zoom.” And it has a video camera symbol. As you can see, the logo designers went for a quite simple approach. The colors are white and sky blue, also now popularly called “Zoom blue.” This design is the only one the company has used since 2011.
Now, what can it teach us regarding logo design and your brand?
The Zoom logo teaches us to stay consistent.
Did you notice that Zoom started in 2011, and it’s now 2021? They have not changed anything, but Zoom is still one of the most recognizable brands out there. So what does that mean?
It means that even if you feel your logo is due for a change, don’t just rush into it. Aside from its popularity during the pandemic, Zoom became famous because of its consistency. Think of the brand recall Zoom got with so many users seeing and using it over and over again.
The Zoom logo teaches us to keep things simple.
When Zoom developed its logo, designers took a straightforward approach. In fact, any versions that modify or change the design are considered violations of Zoom’s branding rules. Also, the simple yet catchy logo is now one of Zoom’s most distinctive features. It’s easily identifiable.
So the lesson here is that keeping your logo simple makes it identifiable at a glance. Try to imagine the logo with other elements or a different color. Perhaps, it could be a “Z” in the shape of a camera. There’s no guarantee it’s going to have the same impact as the original, iconic logo.
The Zoom logo teaches us to prioritize versatility.
A good logo can be used in a variety of sizes. Not all designs will be featured on your website or materials alone, right? Sometimes, your logo will appear in various publications or other websites if you’re sponsoring an event. And sometimes, the surrounding colors clash with the colors of your logo.
So a good logo is one that is versatile. Check out Zoom’s logo and see if you agree. Print the word Zoom on a shirt. Is it recognizable? Yes. Imagine it printed in a newspaper even. Will you still recognize it, even if you remove the iconic blue color? Yes? Then it’s very versatile.
The Zoom logo teaches us how to represent a company.
The blue in Zoom is a reference to it being a tech company. You see, most tech companies use blue in their logos. Zoom’s color is just a lighter blue to make it more distinctive and to stand out.
Also, the font featured curves and rounded corners. The designers felt that this communicated Zoom’s principles: simplicity, friendliness, and minimalism.
In short, if you’re making a logo for your business, it should be an accurate representation of your company.
The Zoom logo teaches us to make timeless, classic designs.
A great logo is one that is timeless and resists fading trends. Again, look back at Zoom’s design. Do you think it will stand the test of time? Do you think it will still be identifiable and look relevant ten years from now? We say yes! It’s a great choice of font, colors, and design. So make sure you do the same when it comes to your logo design. And you can be sure that your logo creation will be very memorable.
And there you have it, the lessons from studying the simple Zoom logo. Isn’t it amazing what a simple logo analysis can tell you? Apply these things when you’re coming up with your logo. Guaranteed, you’ll end up with one that’s not just appealing but will also last for years to come.