Video marketing is becoming an increasingly essential element in a comprehensive business marketing strategy. In fact, it has evolved into a critical business driver today. Consequently, hundreds and thousands of these ads on various media channels make it challenging to compete. Cutting through the marketing noise requires more than standard formal videos featuring talking heads.
This is one of the biggest reasons animated ads have become so popular. Animated ads can be fun, creative, and ultimately engaging. They’re now one of the most effective ways to get close to your target audience. If you do it right, that is. So, let’s dig deeper, discover more about animated ads, and consider some inspiring examples.
What is Animated Ads?
Simply put, animated ads are short, 15-60 second clips that promote a company’s products and services. They often appear on television or digital channels such as Facebook, YouTube, and other social media platforms. Companies mostly use them for raising brand awareness, increasing conversions and sales, or product launching. Commonly, animated ads begin by quickly addressing a problem and end with a compelling call to action for the audience.
Reasons to Use Animated Ads in a Business
There are tons of reasons to use animated ads in your marketing strategy. Right now, it’s one of the most effective methods for brand and product promotion. Plus, you can easily share animated ads on different social media platforms! If that’s not enough to convince you, here are some of the other top reasons to start utilizing them:
Creativity makes your brand stand out.
Videos are an excellent way to find a common language and connection with your audience. The majority of consumers are most likely unphased by traditional forms of advertising already. Fresh and creative content absolutely makes a huge difference! Animated ads avoid boring audiences with lengthy explanations and tiresome brand pitches. Instead, they pique their interest, keep them engaged, and make them curious about your brand.
They help explain complex messages clearly.
Animated videos are an effective way to convey even the most complicated business concepts and marketing messages. With cartoon commercials, you break down complex ideas into small, understandable situations for your audience. Furthermore, you can animate it in a fun way, keeping your audience engaged longer.
They are cost-effective.
Contrary to what many may think, an animated video production is actually an affordable option. Compared with live-motion videos, you’ll be saving a ton. You won’t need an extra budget for hiring artists, renting locations, and more. Meanwhile, animated videos are commonly produced in a single studio, making them more convenient and cost-effective.
10 Stunning Animated Ads to Inspire You in 2022
With all of these benefits of animated advertisements, who wouldn’t want to use them, right? If you’re convinced, here are ten impressive animated ads to inspire your work:
Nespresso On Ice
This 30-second ad promoted Nespresso’s limited-edition ice blends back in 2017. They did excellent work in taking us to our dream summer getaway; a refreshing feeling with that strong iced coffee. We dived deep into their incredible animation through excellent sound effects and delightful background music. All of this in just half a minute! They’ve reached 196,857 views on YouTube, which says a lot.
Lyft’s “June: Life is Better When You Share the Ride”
This one is a really cool animated short ad by Lyft from 2016. It has over 7 million views on YouTube, and it’s not surprising considering its charm and attention to detail. The ad follows the heartwarming story of a sweet grandma named June on a journey to get a new car. And… Well, no spoilers here! Just see the charming ad for yourself to fully appreciate it.
Nestle
This next one is an animated ad from Nestle that they uploaded to YouTube just last year. Nestle did an outstanding job conveying what they do to build a more sustainable future. All in less than 3 minutes! Furthermore, the spectacular motion graphic animation adds a ton of fun to the viewing experience.
Cadbury Dairy Milk
This cute YouTube ad by Cadbury has over 116 million views to date. They did an incredible job showing us their milk chocolate’s flavor and texture through a 40-second animated commercial. The catchy soundtrack will surely linger in your mind and make you want to dance! Admit it, the aliens dancing because of delicious creamy chocolate is so cute, right?
Slack’s “Traffic”
Millions of people use Slack and swear by its convenience. On top of that, they’ve been creating really cool cartoon advertisements for a long time, too! This particular example is one of their best ones. It’s fast-paced yet humorous. It’s also genius that they used Slack’s brand color in the animation. Blues, greens, pinks, and yellows everywhere!
Volkswagen’s “The Place You Want to be”
Animated ads are still relatively uncommon in the car industry. Maybe this is one of the reasons this entertaining cartoon video stands out. The ad gave life to a green beetle and told us all about its story. They conveyed their step-by-step process in a fun way and emphasized the quality and luxury of their service.
Oreo Wonderfilled Great White Shark
Who isn’t familiar with this classic and iconic ad? It has such a catchy tune and lyrics! Some might’ve even memorized it. It also has a very simple but hypnotic motion. Now, we don’t just love their cookies but absolutely adore their marketing team.
Dropbox
In just 90 seconds, Dropbox presents its new features in the most enticing way! They’ve showcased a direct yet very eye-catching animation. The concise and clear script and voice-over make it easier to absorb their step-by-step guide. This commercial is a great example of an animated ad not needing to be overly complicated.
Coca-Cola Happiness Factory
This is one of the classic oldie but goodie commercials we’re sure to remember. It’s an animated ad from 2006 that takes us on a journey inside a Coca-Cola vending machine. Together with the 3D animation, the fantasy storyline is such an incredible work of art.
Summa Health’s “SumTotalCare”
This animated commercial has combined creative storytelling, neat animation, and smooth transitions. It’s dynamic, funny, and memorable — a perfect example of how to use animated ads for the healthcare industry.
Conclusion
Animated advertising is an effective way to introduce and market your products and services. They keep the audience engaged and help them understand complex concepts in a fun and quick way. If you’ve decided to use animated ads for your business, you’ll need trusted providers. Our team here at Sharp Suits is ready to be your partner in providing quality animation suits for your next awesome ad!